So Elon just rebranded Twitter as X, the Everything App. This is partially a response to Meta putting out Threads a few weeks ago and expanding to 100 million users super fast.

People are saying it’s crazy to destroy the Twitter brand as that’s the most valuable thing about the company, but in truth it’s already tarnished by it’s apparent decline and by Musk himself. It dropped off the list of 500 most valuable brands.

So will we look back on this as a brilliant move?

We all laugh and point at Elon as this out of touch joke. But then one day he literally launches into the sun an electric car he literally built on a rocket ship he literally built, and while we are still laughing, we are also thinking… wait, woah.

My updated predictions are that he’ll finally get Trump to start “x-ing” again (which he will do anyway as the criminal charges ramp up and he tries desperately to become president again primarily to pardon himself), and that X will embrace porn. There is probably not a bad business case for both. Deplorable but… woah.